Looking for a unique and creative way to advertise your business online? Our online marketing consultants in Toronto recommend using video marketing to get your business’ story across. Whether you’re hoping to give viewers the run-down on your business’ history, or want to introduce new product and service features, compelling and engaging videos can help. Working alongside our online marketing consultants, your business can conceptualize, produce, and distribute an award-winning video commercial, that not only encourages loyalty among your existing customers, but also attract new ones.
As the latest trend in digital marketing, video marketing has proven to increase website traffic and drive conversions too. Interested to learn how your your business could leverage this innovative marketing tool to bring in more business this year? Keep reading:
Keep Your Video Short
Did you know that the average online user only waits 8 seconds before determining whether a video is worth their time? While video marketing is a brilliant way to engage with an audience, long winded commercials could result in the loss of your viewers’ attention. With that in mind, your business should strive to create short, informative videos that focus on highlighting the product, how it’s used, and its benefits.
Not sure how to keep your videos short and engaging? Our online marketing consultants in Toronto have the knowledge and experience to help your business create a short, and compelling video that delivers valuable information to your viewers.
Tailor Your Video
When publishing a video online, it’s important to be mindful of where each video will be shared and distributed. Since each platform offers a unique user experience for videos, it’s important to tailor your videos to each platform and its audiences. Aiming to reach the largest audience possible, your business will likely want to publish it on multiple platforms where it can trend and capture your target audience. Whether it be using hashtags on social media or plugging in targeted SEO keywords in the description and tags of your Youtube video, our online marketing consultants can help tailor your video to deliver an optimal viewing experience for your audience.
Maintain Your Audience’s Attention
It should go without saying that the goal of your video marketing efforts is to not only reach a larger audience, but to also maintain the attention of your audience. Rather than pushing a call to action as soon as the video starts, you’ll want to work with experienced online marketing consultants to ensure that the tone and purpose of your video is established within the first few seconds of air time. With the average viewer attention spanning only 8 seconds, these first moments of footage can decisively make or break the number of likes and shares your video generates.
Measure Your Video’s Success
Wondering how successful your video campaign was? Measuring your video’s success starts with identifying the goal or goals of your video. Whether your business was striving to reach a larger audience, or it simply wanted to gather new subscriptions and likes for your page, a quick analysis of your video metrics will give you a rough idea of how well your video performed. The metrics you should keep an eye out for include views, likes, shares, comments and subscriptions.
Need help analyzing more advanced metrics including subscription views, subscription growth, percentage of the video watched and other conversion data? Our online marketing consultants in Toronto can help you better understand and calculate your video’s success and conversion rate. Using this data, your business can then further tailor its video marketing strategy and determine what works (or doesn’t work) for your business.
