Category : Content Marketing

Branding Content Marketing

4 Ways To Leverage Online Video Marketing To Expand Your Business’ Reach

Looking for a unique and creative way to advertise your business online? Our online marketing consultants in Toronto recommend using video marketing to get your business’ story across. Whether you’re hoping to give viewers the run-down on your business’ history, or want to introduce new product and service features, compelling and engaging videos can help. Working alongside our online marketing consultants, your business can conceptualize, produce, and distribute an award-winning video commercial, that not only encourages loyalty among your existing customers, but also attract new ones.

As the latest trend in digital marketing, video marketing has proven to increase website traffic and drive conversions too. Interested to learn how your your business could leverage this innovative marketing tool to bring in more business this year? Keep reading:

Keep Your Video Short

Did you know that the average online user only waits 8 seconds before determining whether a video is worth their time? While video marketing is a brilliant way to engage with an audience, long winded commercials could result in the loss of your viewers’ attention. With that in mind, your business should strive to create short, informative videos that focus on highlighting the product, how it’s used, and its benefits.

Not sure how to keep your videos short and engaging? Our online marketing consultants in Toronto have the knowledge and experience to help your business create a short, and compelling video that delivers valuable information to your viewers.

Tailor Your Video

When publishing a video online, it’s important to be mindful of where each video will be shared and distributed. Since each platform offers a unique user experience for videos, it’s important to tailor your videos to each platform and its audiences. Aiming to reach the largest audience possible, your business will likely want to publish it on multiple platforms where it can trend and capture your target audience. Whether it be using hashtags on social media or plugging in targeted SEO keywords in the description and tags of your Youtube video, our online marketing consultants can help tailor your video to deliver an optimal viewing experience for your audience.

Maintain Your Audience’s Attention

It should go without saying that the goal of your video marketing efforts is to not only reach a larger audience, but to also maintain the attention of your audience. Rather than pushing a call to action as soon as the video starts, you’ll want to work with experienced online marketing consultants to ensure that the tone and purpose of your video is established within the first few seconds of air time. With the average viewer attention spanning only 8 seconds, these first moments of footage can decisively make or break the number of likes and shares your video generates.

Measure Your Video’s Success

Wondering how successful your video campaign was? Measuring your video’s success starts with identifying the goal or goals of your video. Whether your business was striving to reach a larger audience, or it simply wanted to gather new subscriptions and likes for your page, a quick analysis of your video metrics will give you a rough idea of how well your video performed. The metrics you should keep an eye out for include views, likes, shares, comments and subscriptions.

Need help analyzing more advanced metrics including subscription views, subscription growth, percentage of the video watched and other conversion data? Our online marketing consultants in Toronto can help you better understand and calculate your video’s success and conversion rate. Using this data, your business can then further tailor its video marketing strategy and determine what works (or doesn’t work) for your business.

Ready to leverage these 4 video marketing tips with the help of our online marketing consultants in Toronto? Give us a call at (416) 250-1040 to learn how our experts can help with your next video marketing campaign.

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Content Marketing Social Network

5 Tips To Help Instantly Boost Your Social Media Traffic

Looking to boost your social media engagement rates? If so, your business may want to consider using social media as a primary platform for online marketing this year. With the digital age becoming increasingly dependant on social media, there’s no doubt that with a proper strategy, your business’ digital marketing needs can be fulfilled through the use of it too.

In fact, according to Business Insider, “social is driving much bigger increases in retail traffic than any other online channel.” That means that with the proper social media strategy, not only will your business be extending it’s user-audience, it will also see an increase in both website traffic and user engagement rates.

At M.I.T Online Solutions, our team of digital marketing consultants in Toronto have the knowledge and experience to help your business devise an effective marketing strategy which allows you to advantage of all the perks social media has to offer.

Interested in learning more about the changes you can make to boost your social media traffic and engagement rates? Keep reading:

Publish Content That Meets The Right Criteria

When striving to create engaging quality content, it’s important to consider these 3 crucial factors that can make or break your marketing efforts:

  • Length – Always aim to create content between 700-2000 words; this is a comfortable length for most audiences who are genuinely interested in your content.
  • Quality – Take the time to ensure that your content is not only well-written and structured, but that it also presents valuable information to readers. When presenting informative content to users, be sure to avoid scattering the knowledge throughout the article; not only does consistency help your users better understand the information, it also helps to boost your search engine rankings and engagement rates.
  • Relevancy – In order to understand what type of content your viewers are most likely to respond to, you must first review your analytics. Not sure how? Our digital marketing consultants can help you both review your data and curate relevant content for your audience.

Use Relevant Images

Did you know that adding an image to your Twitter post can increase the amount of retweets you receive by 35%? Or that by simply attaching a photo to your Facebook post can easily double your amount of shares?

We always recommend pairing rich content with high-quality, relevant images. Not only will this simple tip add value to your content, it’ll also boost your engagement rates with little to no effort at all!

Implement A Social Sharing Plugin

Encourage users to share your content by implementing a social sharing plugin on your site. Some plugins you can opt for include: SumoMe, Simple Share Buttons Adder, and Social Welfare. Not only are these plugins easy to install on your part, the plugin will also work to simplify the sharing process for your users, increasing their overall chances of sharing your content.

Establish A Strategic Posting Schedule

Whether you choose to post on a weekly basis or a monthly basis, it is crucial to establish a reliable, and strategic posting schedule with your online marketing company. Not only will this ensure that your content achieves the highest possible engagement rate, but beyond that, publishing a steady stream of posts will help your business boost its rankings on popular search engines like Google.

Ask Your Digital Marketing Consultants For Help

Not sure how to implement these tips on your own? Don’t fret – at M.I.T Online Solutions, our digital marketing consultants have the knowledge and experience to help your business devise an effective marketing strategy. Starting with your website, we can help your business get the boost it needs to ensure that you receive the biggest return possible on your online traffic.

Need help curating quality content or boosting your engagement rates? Our digital marketing consultants in Toronto know how. Feel free to give us a call at (416) 250-1040  to start discussing your online marketing strategy today.

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Content Marketing Search Engines

Four Ways to Steer Clear of Potential WordPress Threats

website audit company Toronto

At the root of the recent hacking phenomenon that wreaked havoc among many WordPress users was just a simple, hidden code for PHP backdoor access. Hidden in the source code for a false anti spam plugin called “X-WP-SPAM-SHIELD-PRO,” this allowed a hacker to create an admin account, upload files, disable plugins, amongst other threatening acts on unsuspecting WordPress users’ site.

It’s almost unbelievable that something as simple as a line of code caused a massive security breach – and that’s why a growing number of users are eager to know what can be done to prevent attacks on their own sites.

As a WordPress user, there are some precautions you can take to protect your site from becoming vulnerable to threats like those reflected in recent events.

Our website audit service provides the support you need when developing a site that is as secure as possible, and we do it by walking you through preventative measures like the ones below:

1.Watch What You Install

Any plugin you install should always come from the official WordPress storehouse. Checking the origin protects you from plugins similar to the one which caused the recent hack.

This plugin was never part of the WordPress plugin repository, but was accessible from another source. You can never be sure if a plugin like this has been properly examined, since this one was far from secure. So, inspection is one aspect of wordpress shops that allow you to know your plugin is secure. Themes are similar in that they too allow backdoor access to your site. Always install from WordPress shops or well known authoritative shops to keep your site secure.

2. Keep Your Site Up to Date

Keeping your site, plugins, and themes up to date is crucial for staying protected from faulty security bugs. As your WordPress version gets older, you increase your site’s risk of security holes that hackers easily access. Update your:

  • WordPress Version: by always responding to the update available banner
  • Plugin and Themes: as security holes leave open access to admin authorities

3. Delete Unused Plugins and Themes

Having plugins and themes lingering when they are not being used is another way for you to have unupdated features behind your site. This increases the likeliness of getting hacked, making the proper deletion of these plugins and themes the most important part of this process.

When getting rid of plugins, they are first deactivated. Though, they must be deleted to be completely clear from your site, so don’t forget this step.

4. Routinely Improve Your Password Strength

The more random your password appears, the better. Often times it can be difficult to come up with an unrelated password for your site, so using a password generator might come in handy. Just because your password has capital letters and numbers does not mean it’s necessarily secure. If the number you use obviously relates to your business, it can be easy to hack. Strings of letters and numbers are your best bet for high security.

Is your WordPress site secure? Our website auditing consultants monitor the aspects of your site that you may overlook. Contact us today at (416) 250-1040 to protect your site from a future security breach.

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Content Marketing Search Engines

Why You Should Prioritize SEO from the Beginning

marketing consultants toronto

Quality SEO search by professional marketing consultants can identify your target group of online audiences, things they are looking for on your website,  and the format they may prefer. These methods can often lead to more successful searches and longer time spent on your site as well as conversions. MIT Solutions is your experienced online marketing consultant in Toronto.

We suggest that you treat SEO as the foundation of your website or project to get the most benefit out of it. Here are some reasons why:

Keywords are your Key to Success

Consumers all around the world based their online experiences off a specific group of keywords on items they are looking, and this should be a priority of focus. SEO content must include the needs and questions asked by the consumers and the most effective to deliver this information is through google. Good content strategies  should always begin with a relevant keyword search. Nowadays, keywords provide a broad view of consumers’ needs and wants. This process allows the marketing consultants to identify the consumer needs and find solutions to fulfill their needs.

Keywords should show a Clear Main Point

Keyword research should give a definite idea for content creation. Searches should answer following important information:

  • Required Information– If the search results for your target offers basic information only, which means you need to understand general concept of your target. Whereas if the results include customer reviews and brand landing pages, then the idea behind the keyword is to create a realistic purchasing decision.
  • Target Audiences- For example, if you encounter highly technical search results, the audience is very likely to be an individual contributor. User intent researches provides the idea on who might possibly be searching for such keywords, which allows online marketing consultants to create their content revolving around the possible audiences.
  • Consumer Experience- Keywords that result in basic and general content are commonly accessed by consumers who are most likely still in their beginning stages, while keywords that offer detailed product contents suggest that these consumers are almost ready for the purchasing stage.  

A thorough keyword search enables marketing ideas to be creative and expanded. Written content will include accurate information and directed to the perfect group of audiences, avoiding the waste caused by realizing these information at the end of the project.

Looking for professional online marketing consultants in Toronto? Call us at (416) 250-1040 for more information.

 

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Content Marketing

5 Reasons Your Business Needs a Blog

A blog may seem like an odd way to grow and improve your Toronto business’s online presence, but as online marketing consultants, we can’t recommend it enough. Blogging really can increase web traffic to your website, and if you’re skeptical, read one. Keep reading for 5 key reasons why your online business needs a blog.

Blogging Helps Your Website Rank Higher

Toronto is a competitive market for any online business to compete in. Blogging helps users find your website online much more easily by increasing its rank in search engines like Google. Blogging can do this by indexing your web pages in search engine servers and improving your online authority score. As your website ranks higher, its web traffic increases growing your business’s online presence. An online marketing constant in Toronto can help increase web traffic through blogging, and help you measure your growth.

Blogging Generates Leads

Your business can become an industry authority in Toronto by catering to the right audience, addressing common questions and educating them through blogs. Companies who blog just a couple of times a month generate 70% more leads than companies who don’t. Any online marketing consultant will recommend a concise call-to-action to potential customers reading the blog, to generate leads. A call-to-action can be as simple as asking your audience to subscribe or contact you for a quote.

Blogs Provide Social Media Content

Competing in Toronto without a social media presence is hardly an option. It’s important to share relevant information about your business and your industry with your customers, and marketing consultants concur that blogs are one of the best ways to share this information through social media. Publishing blog content on social media can also help search engines verify credible businesses and help them rank higher for relevant key phrases, resulting in higher web traffic and a growing online presence.

You can also use blogs as content for email newsletters to your customers, informing them of important updates in your business and your industry. A marketing consultant in Toronto can help you improve your social media and newsletter content, and get ahead of the competition.

Web Traffic for Years to Come

It may seem like a dull way to improve business, but when done right, blogging can provide your Toronto business with valuable room to grow for years to come. Addressing common questions and issues in a dynamic and interesting way allows your business to rank higher and higher for common google searches about your industry. Creating a great blog with the help of an online marketing consultant can help double your web traffic. A single blog can drive traffic to your website for years to come.

Getting Ahead of the Competition

Toronto is a very tough market for an online business to compete in. Blogging tends to be a common indicator of success in some of Toronto’s most successful companies. Roughly 34% of Fortune 500 companies are actively blogging today! So get ahead of your competition. An online marketing consultant can help you create a successful blog that turns your business into an industry mainstay.

Do you want to expand your business’s online presence? A marketing consultant can help you create a blog that grows your business and increases web traffic. Call us at (416) 250-1040 for more information.

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Content Marketing

How to Build Your Brand with Pro Content

Your business relies on its website to send out your message to your customers. Employing efficient online marketing strategies in a diverse and competitive market requires making the best use of your website through the content you generate. The right content will draw your market in, but has to be constantly retold in new ways to keep your audience coming back.

Producing good content on your site requires than just getting your message out to your target audience. In our experience, it requires quality, and leveraging good content online helps to bring in leads, start conversions, and close more deals on sales. The standards for what good content is (and how it converts leads to sales) are constantly changing, but in 2017, here are some trends your business needs to adopt.

Content Diversity

Website content isn’t just composed of written text that goes into your blogs and articles. After all, your viewership isn’t entirely made up of readers who will patiently wade through pages and pages of text to find out what you’re offering. In our experience, successful online marketing requires embracing multimedia content creation in order to engage your audience.

Recently, multimedia content, such as videos, are a hit among several audiences. Not only does multimedia content entertain, but it’s also a great way to send out your business’ message. With product videos, tutorials, and FAQs (just to name a few) your audience connects with your brand in a faster and more exciting way, rather than just reading about your latest offers in a blog or on a page.

The best part? Multimedia content creation does not have to cost much, making it very budget-friendly. With the rise of the smartphone technology, shooting videos and uploading them to your channels can be done using with your phone’s camera and mobile apps.  

Real Content for Real People

Online marketing is embracing the principle of creating real content for real people. In-depth content that is properly laid out, can be easily understood, uses clear language and utilizes high quality, inviting images to support the text is now shown to rank and convert well – even better than content that is aimed at ranking well on search, but flows poorly, is haphazardly arranged and reads awkwardly due to excessive use of common search phrases.

Crowd Source and Influence

Tell your customers you want to hear what they think. When you engage your customers in conversations, they become loyal patrons who will form part of your base following. If their experience with your business is positive, they’ll recommend you to their friends and family. Don’t be discouraged by negative feedback. This can help you weed out the issues that are causing negative experiences for your customers, and help you improve your business.

Interested in finding out more about how your brand can succeed with the right content? Let’s start a conversation by calling (416) 250-1040 today!

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Content Marketing

How to Create Content Your Market Loves

The way people react to and digest information they find online is now a factor in how a website is received by an audience and ranks according to their preferences. To be well-received by the market and make your business their preferred choice, it’s important to engage them with content tailored to their tastes.

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