Looking to boost your social media engagement rates? If so, your business may want to consider using social media as a primary platform for online marketing this year. With the digital age becoming increasingly dependant on social media, there’s no doubt that with a proper strategy, your business’ digital marketing needs can be fulfilled through the use of it too.
In fact, according to Business Insider, “social is driving much bigger increases in retail traffic than any other online channel.” That means that with the proper social media strategy, not only will your business be extending it’s user-audience, it will also see an increase in both website traffic and user engagement rates.
At M.I.T Online Solutions, our team of digital marketing consultants in Toronto have the knowledge and experience to help your business devise an effective marketing strategy which allows you to advantage of all the perks social media has to offer.
Interested in learning more about the changes you can make to boost your social media traffic and engagement rates? Keep reading:
Publish Content That Meets The Right Criteria
When striving to create engaging quality content, it’s important to consider these 3 crucial factors that can make or break your marketing efforts:
- Length – Always aim to create content between 700-2000 words; this is a comfortable length for most audiences who are genuinely interested in your content.
- Quality – Take the time to ensure that your content is not only well-written and structured, but that it also presents valuable information to readers. When presenting informative content to users, be sure to avoid scattering the knowledge throughout the article; not only does consistency help your users better understand the information, it also helps to boost your search engine rankings and engagement rates.
- Relevancy – In order to understand what type of content your viewers are most likely to respond to, you must first review your analytics. Not sure how? Our digital marketing consultants can help you both review your data and curate relevant content for your audience.
Use Relevant Images
Did you know that adding an image to your Twitter post can increase the amount of retweets you receive by 35%? Or that by simply attaching a photo to your Facebook post can easily double your amount of shares?
We always recommend pairing rich content with high-quality, relevant images. Not only will this simple tip add value to your content, it’ll also boost your engagement rates with little to no effort at all!
Implement A Social Sharing Plugin
Encourage users to share your content by implementing a social sharing plugin on your site. Some plugins you can opt for include: SumoMe, Simple Share Buttons Adder, and Social Welfare. Not only are these plugins easy to install on your part, the plugin will also work to simplify the sharing process for your users, increasing their overall chances of sharing your content.
Establish A Strategic Posting Schedule
Whether you choose to post on a weekly basis or a monthly basis, it is crucial to establish a reliable, and strategic posting schedule with your online marketing company. Not only will this ensure that your content achieves the highest possible engagement rate, but beyond that, publishing a steady stream of posts will help your business boost its rankings on popular search engines like Google.
Ask Your Digital Marketing Consultants For Help
Not sure how to implement these tips on your own? Don’t fret – at M.I.T Online Solutions, our digital marketing consultants have the knowledge and experience to help your business devise an effective marketing strategy. Starting with your website, we can help your business get the boost it needs to ensure that you receive the biggest return possible on your online traffic.