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5 Reasons To Outsource Online Marketing For Your Company

online marketing company toronto

The success of your business is directly linked to the success of your marketing efforts. Unlike traditional marketing, online marketing can be a lot more complicated to execute. Without the proper skill set and knowledge, your marketing efforts will not deliver the results you are hoping for. The goal of online marketing is to generate new leads, resulting in new customers and/or sales. However, if you are unable to harness the full power of the digital world, you will not yield satisfying results as such.

That’s why many small local businesses turn to and trust online marketing companies in Toronto to help reach their audience and generate new leads. In fact, many companies see an increase in efficiency and profits after outsourcing their online marketing. Not convinced? Here are five reasons why you should consider outsourcing your marketing efforts:

1.Get Professional-Level Service

When working with an online marketing company, keep in mind that you’re hiring seasoned experts of the industry. This outsourced team of marketing and advertising specialists will have specialized skillsets in copywriting, SEM, web design, graphics and more. Equipped with the best knowledge and software in the industry, they know exactly how and where they can help you add value to your company. Most agencies will even help you develop or maintain your brand voice.

2.Stay On Top Of The Marketing Game

From trends to algorithms, things online will change in an instant without even a seconds notice making it hard to stay on your ‘A’ game. However, thanks to the pros at the online marketing company you outsourced, you no longer have to worry about these changes. Specialized online marketing agencies like ours know how to use the most recent software tools, research techniques, and marketing applications to make your marketing the most effective it can be.

3.Gain An Outside Perspective

Unless you are a marketing company yourselves, we always recommend others to outsource their marketing efforts. Unfortunately, there is such thing as being “too close to your business.” While you know exactly what your business does and all your product’s selling points, you can’t help but be a bit biased. Our consultants will not only help you research your audience in depth, but we’ll also provide you with a fresh perspective meaning fresh ideas and approaches that you may have missed.

4.Reduce Stress And Increase Productivity

As a small business owner, you are often forced to wear many hats–the ‘marketing hat’ being one of them. While professionals can run an online marketing campaign with their eyes closed, for beginners and entrepreneurs, this process can be proven to be quite stressful. Turning to an online marketing company can reduce the stress and burden that has been laid on you, freeing up your time to concentrate on other aspects of your business.

5.Save Money

While you still have to pay for outsourced marketing efforts, the fact is that it is still cheaper and more worthwhile than paying someone to do the work in-house. Not only will you be saving on space, salary and training expenses, you’ll also be sparing yourself from any specialized software and other overhead costs. Additionally, with third-party providers, you can expect a fairly consistent month-to-month invoice, allowing your small business to budget more efficiently throughout the year.

Looking to outsource your marketing efforts with an online marketing company in Toronto? Contact us today to speak with one of our consultants.

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4 Tips for Exceptional Price Extensions

Extensions are intended to show off prices alongside your products and services. People can scroll through them to see if they like what you have to offer. They serve on Google for all devices and all positions. As long as what you’re selling has a price (even if that price is $0), you can use them. For example, if you offer a free trial, you can add that as your first item with $0 as the price. Price extensions can be set up across brands, events, locations, neighborhoods, product categories, product tiers, service categories, service tiers, and services to help you deliver better ads.

Hiring a marketing consultant can take the performance of your price extensions to the next level. Here are some ways to better implement proce extensions.

Deliver helpful information

As with everything in online ads, you want to deliver a great experience. When it comes to price extensions, that means returning the most useful information for a user’s query.

For example, if some is looking for “AC repairs in Toronto”, it doesn’t make sense to show them all your services in all your cities. It would make more sense to show only the neighborhoods in Toronto.

You can apply price extensions at the ad group, campaign or account level. Say, for example, you are trying to advertise A/C’s in the Toronto area, you could apply your Toronto neighborhoods price extension to your Toronto campaign. It’s important to customize your extensions to deliver the right information to your users. An online marketing consultant, like M.I.T. in Toronto, can help better target your ads, and your price extensions, to the people who will find them the most useful.

Pick the right landing page

Clicking on an item takes people to a unique landing page. You want to ensure that they’ll like where they arrive. That means the price you mention in your extension is prominent and clear once they’re there. You can ensure that all of your ads and price extensions lead to the best possible landing pages, with the help of an online marketing consultant.

Schedule your extensions

If you’re promoting events, scheduling is an important marketing tool. For example, If you want to promote  a one-day concert in Toronto, you need to deliver ads within a certain window of time. So you need to update your price extensions so that this concert is only being promoted during certain times prior to the event.

Another  reason to schedule your extensions is to keep seasonal products fresh and relevant to their seasons. If you’ve recently added a new premium product tier, ensure that’s reflected as well. An online marketing consultant can ensure that your ads and your extensions reflect the absolute latest and greatest offerings on your site.

Follow the rules

There are a handful of obvious rules that need to be followed. Make sure that your items match the type you’ve chosen, and that your descriptions relate to your headers within those items, and avoid promotional text in the extension; you’ve got plenty of other places for that.
Price extensions are joining sitelinks and callouts as must-have extensions. As long as you have prices to advertise, you should implement them in your account. An online marketing consultant like M.I.T. can help you make the most of your ads and your extensions.

Want to learn more about Search Engine Marketing, price extensions, and how you can expand your Toronto business with an online marketing consultant? Call us today at (416) 250-1040.

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