Category : Search Engines

Content Marketing Search Engines

Why You Should Prioritize SEO from the Beginning

marketing consultants toronto

Quality SEO search by professional marketing consultants can identify your target group of online audiences, things they are looking for on your website,  and the format they may prefer. These methods can often lead to more successful searches and longer time spent on your site as well as conversions. MIT Solutions is your experienced online marketing consultant in Toronto.

We suggest that you treat SEO as the foundation of your website or project to get the most benefit out of it. Here are some reasons why:

Keywords are your Key to Success

Consumers all around the world based their online experiences off a specific group of keywords on items they are looking, and this should be a priority of focus. SEO content must include the needs and questions asked by the consumers and the most effective to deliver this information is through google. Good content strategies  should always begin with a relevant keyword search. Nowadays, keywords provide a broad view of consumers’ needs and wants. This process allows the marketing consultants to identify the consumer needs and find solutions to fulfill their needs.

Keywords should show a Clear Main Point

Keyword research should give a definite idea for content creation. Searches should answer following important information:

  • Required Information– If the search results for your target offers basic information only, which means you need to understand general concept of your target. Whereas if the results include customer reviews and brand landing pages, then the idea behind the keyword is to create a realistic purchasing decision.
  • Target Audiences- For example, if you encounter highly technical search results, the audience is very likely to be an individual contributor. User intent researches provides the idea on who might possibly be searching for such keywords, which allows online marketing consultants to create their content revolving around the possible audiences.
  • Consumer Experience- Keywords that result in basic and general content are commonly accessed by consumers who are most likely still in their beginning stages, while keywords that offer detailed product contents suggest that these consumers are almost ready for the purchasing stage.  

A thorough keyword search enables marketing ideas to be creative and expanded. Written content will include accurate information and directed to the perfect group of audiences, avoiding the waste caused by realizing these information at the end of the project.

Looking for professional online marketing consultants in Toronto? Call us at (416) 250-1040 for more information.

 

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Paid advertising Search Engines

Optimizing Your PPC Campaign

Finding ways new and creative ways to continue ranking for highly competitive search phrases, and to stay there takes time. The more ways your site can be found outside of the keywords that users type in the search, the more challenging and exciting it is to try to get ahead of the competition.

Pay-Per-Click advertising is one of those ways. Paid search levels the playing field, giving newcomers and those who need an extra boost a chance to compete with top sites that have enjoyed high organic rankings for a long time. PPC advertising is a great tool to help you come out on top, but it’s not free.

With PPC, there’s the additional challenge of getting the best return from your campaign. To do this, you will need well-structured PPC campaigns that will not just direct the highest possible traffic to your business, but generate leads that convert to actual sales.

Be Active All Year-Round

Many businesses tend to experience a peak in sales during certain times of the year. As such, many advertising campaigns are geared towards bringing in the most traffic during those peak times. From our experience, in order to stay ahead, it is more beneficial to start advertising well before these peak seasons.

Too often, we see smaller businesses that only advertise during their peak season, and then fall behind the rest of the year. The goal of every business is to stay afloat all year round. This is why we recommend not to direct all advertising efforts and budget during just one season or peak time. A good strategy would be to spread out resources and launch PPC campaigns even when it’s not a peak time for your business or even the industry it moves in. This helps you maintain a solid, year-round presence.

Bid All Ways

Many of the businesses we work with think they don’t have to bid on their brand terms when launching PPC advertisements because that’s what SEO is for, but SEO efforts only take care of organic search results. Bidding on your brand allows your business to show up in that prime advertising space on top of organic search results, which increases your chances of connecting with your target audience.

You should also look into bidding on the more generic search terms or ‘wrong terms’. When users aren’t sure exactly what they’re looking for, they’ll enter generic search terms and pick the most enticing results.

Optimize Your Landing Page

Once you get your audience onto your site you’ll still need to keep them interested in your business. When potential customers click on your ad and are directed to a landing page that is confusing and doesn’t immediately show them what they are looking for based on the ad that drew them in, they’re going to leave and proceed to check out other offers.Your ad’s landing page needs to present exactly what your PPC advertisement is promising. It only takes users a few seconds to decide if your page if offering what they’re looking for or not.

A good landing page can successfully convert a user’s visit into a sale. Good landing pages are organized and clearly state your message/offer. These pages need to have a clear a call to action, high-quality images, and all information promised in your ad.

Interested in finding out more about PPC advertising and how it can put you ahead of the competition? Let’s start a conversation by calling (416) 250-1040 today!

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