How AMP Compares with RWD

As majority of search is now done on mobile devices, your website has to reflect how well your business packs a complete customer experience on the go, and on the smallest of screens. To support the mobile user experience, two ways of building websites, Accelerated Mobile Pages (AMP) web design and Responsive Web Design (RWD) lead the mobile revolution.

While RWD promotes an integrated, seamless user experiences across devices, AMP web design crafts a user experience that is especially made for mobile. As a business owner in a bustling market such as the GTA, it’s important to weigh your options and decide whether it’s AMP web design or RWD that allows you to give your customers in the digital marketplace the same warm welcome they would receive in-store.


Responsive Web Design (RWD) allows for content, including forms and custom applications, on these sites to be seamlessly consumed and interacted with across different devices as it flows seamlessly on desktops, laptops, tablets, and mobile devices.  

RWD is great for preserving the user experience across platforms and devices. It’s perfect for users who first searched for your business online on desktop, and decided your business was worth learning more about as they moved around, switching to their mobile phones or tablets to continue browsing your products or services, and placing their order. This is the essence of RWD, but what it packs in flexibility and seamless viewing and interaction, it lacks in speed and performance, especially on mobile.

Unfortunately, in order to incorporate and present the same user experience in a seamless, integrated manner across all devices, it sometimes fails to account for different processing components among devices, resulting in slower loading times, higher bounce rate, and lower conversions.


AMP web design is a new way to build websites specifically for mobile. Because AMP sites are created and optimized for mobile, they are the best choice for the mobile user experience and support the market in the that lives, shops and needs access to information on the go using their mobile devices. Since AMP was started by Google, we can take this as a clear indication of what Google considers a good user experience. By adapting AMP into your businesses campaign, you are creating pages that Google thinks will benefit your target audience, thus helping you rank better in search results, and draw in more business.

As AMP continues to evolve and grow, Google experts recommend investing in AMP web design in its early stages to build a site for the mobile user turned potential customer can drive your website to the top of search. This allows you to not merely compete with your competition’s search rankings, but appear on the carousel above them that users see first, and are most likely to choose first.

Want to learn more about how AMP can benefit your organic campaign? Let’s discuss! Call us (416) 250-1040 today!