Monthly Archives: Apr 2017

AMP

How AMP Compares with RWD

Apr 21,2017 / By / No Comment

As majority of search is now done on mobile devices, your website has to reflect how well your business packs a complete customer experience on the go, and on the smallest of screens. To support the mobile user experience, two ways of building websites, Accelerated Mobile Pages (AMP) web design and Responsive Web Design (RWD) lead the mobile revolution.

While RWD promotes an integrated, seamless user experiences across devices, AMP web design crafts a user experience that is especially made for mobile. As a business owner in a bustling market such as the GTA, it’s important to weigh your options and decide whether it’s AMP web design or RWD that allows you to give your customers in the digital marketplace the same warm welcome they would receive in-store.

RESPONSIVE WEB DESIGN

Responsive Web Design (RWD) allows for content, including forms and custom applications, on these sites to be seamlessly consumed and interacted with across different devices as it flows seamlessly on desktops, laptops, tablets, and mobile devices.  

RWD is great for preserving the user experience across platforms and devices. It’s perfect for users who first searched for your business online on desktop, and decided your business was worth learning more about as they moved around, switching to their mobile phones or tablets to continue browsing your products or services, and placing their order. This is the essence of RWD, but what it packs in flexibility and seamless viewing and interaction, it lacks in speed and performance, especially on mobile.

Unfortunately, in order to incorporate and present the same user experience in a seamless, integrated manner across all devices, it sometimes fails to account for different processing components among devices, resulting in slower loading times, higher bounce rate, and lower conversions.

DISCOVERING AMP

AMP web design is a new way to build websites specifically for mobile. Because AMP sites are created and optimized for mobile, they are the best choice for the mobile user experience and support the market in the that lives, shops and needs access to information on the go using their mobile devices. Since AMP was started by Google, we can take this as a clear indication of what Google considers a good user experience. By adapting AMP into your businesses campaign, you are creating pages that Google thinks will benefit your target audience, thus helping you rank better in search results, and draw in more business.

As AMP continues to evolve and grow, Google experts recommend investing in AMP web design in its early stages to build a site for the mobile user turned potential customer can drive your website to the top of search. This allows you to not merely compete with your competition’s search rankings, but appear on the carousel above them that users see first, and are most likely to choose first.

Want to learn more about how AMP can benefit your organic campaign? Let’s discuss! Call us (416) 250-1040 today!

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Content Marketing

How to Build Your Brand with Pro Content

Apr 10,2017 / By / No Comment

Your business relies on its website to send out your message to your customers. Employing efficient online marketing strategies in a diverse and competitive market requires making the best use of your website through the content you generate. The right content will draw your market in, but has to be constantly retold in new ways to keep your audience coming back.

Producing good content on your site requires than just getting your message out to your target audience. In our experience, it requires quality, and leveraging good content online helps to bring in leads, start conversions, and close more deals on sales. The standards for what good content is (and how it converts leads to sales) are constantly changing, but in 2017, here are some trends your business needs to adopt.

Content Diversity

Website content isn’t just composed of written text that goes into your blogs and articles. After all, your viewership isn’t entirely made up of readers who will patiently wade through pages and pages of text to find out what you’re offering. In our experience, successful online marketing requires embracing multimedia content creation in order to engage your audience.

Recently, multimedia content, such as videos, are a hit among several audiences. Not only does multimedia content entertain, but it’s also a great way to send out your business’ message. With product videos, tutorials, and FAQs (just to name a few) your audience connects with your brand in a faster and more exciting way, rather than just reading about your latest offers in a blog or on a page.

The best part? Multimedia content creation does not have to cost much, making it very budget-friendly. With the rise of the smartphone technology, shooting videos and uploading them to your channels can be done using with your phone’s camera and mobile apps.  

Real Content for Real People

Online marketing is embracing the principle of creating real content for real people. In-depth content that is properly laid out, can be easily understood, uses clear language and utilizes high quality, inviting images to support the text is now shown to rank and convert well – even better than content that is aimed at ranking well on search, but flows poorly, is haphazardly arranged and reads awkwardly due to excessive use of common search phrases.

Crowd Source and Influence

Tell your customers you want to hear what they think. When you engage your customers in conversations, they become loyal patrons who will form part of your base following. If their experience with your business is positive, they’ll recommend you to their friends and family. Don’t be discouraged by negative feedback. This can help you weed out the issues that are causing negative experiences for your customers, and help you improve your business.

Interested in finding out more about how your brand can succeed with the right content? Let’s start a conversation by calling (416) 250-1040 today!

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Social Network

The Complete Guide to Social Media Measurement for Small Businesses

Apr 1,2017 / By / No Comment

Many businesses take to social media their latest products and services to advertise these, and connect their brand with an audience. With all the conversations in the digital marketplace happening on social media, it takes a powerful voice to attract a following in the market that will listen to what a business has to say, and see what it has to offer. To maximize your marketing efforts and ensure you’re driving results to your business, you need to assess how your business fares in trending and creating a buzz on these socially-focused marketing platforms. Here’s a guide to help your business get the most out of social media marketing.

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